“It’s sad that we live in a world where this is necessary” states one highly repeated comment on a TikTok video of a miniature purple pepper spray, window breaker and safety alarm, held by a keychain with a fluffy pom pom attached.
This represents the tragic reality that women feel they have to go out their way to buy self-defence tools to feel safe just walking the streets. These keychains are made by Fabulyss Boutique, founded by Alyssa who started her business after feeling unsafe on her college campus due to her car being broken into and robbed.
During quarantine she decided to sell her self-defence products to friends and family. After plucking up the courage, she opened her Etsy shop in July 2020. She now has her own up and running website with an expanding range of products.
On the Fabulyss Boutique Instagram, she states that she hopes to make both men and women feel safer, not just for walking on campus, but anywhere.
They’ve even just introduced a Christmas keychain collection, with bright red window breakers, Rudolph wristlet and even the Grinch is in on one of the designs. It feels slightly strange to say that you can switch up your self-defence tools depending on the time of the year, but if it keeps you safe, then why not.
You might be wondering the same thing I did when I first saw this, why the pom pom? One of the comments says it all - “we have to protest ourselves in style. Duh.”
All jokes aside, some may not like the fact that a business is profiting off women and men feeling unsafe, but I don’t see it like that. This is a business with great intentions, and the customer reviews speak for themselves.
This is one TikTok trend that I can stand by.